Sasa Mirkovic was born in Bor, where he completed elementary and high school, as well as a lower-level music school. He studied law in Belgrade and Novi Sad and completed his academic career with a master's degree from the Faculty of Transport.

He is the founder of the music and TV production company "Beoton", known for shows such as "Rikoset", "Nemoguca misija", "Nedostatak dokaza", "Nista za sakriti", "Javni konkurs", "Telefon" and others.

Under Sasa Mirkovic's leadership, „Beoton” launched the music show "Evropska zvezda" on February 20, 2010, beginning a tour across cities in Serbia.

He organized the concert of the Irish dance group Riverdance, titled "Rhythm of the Dance," at the Sava Center in Belgrade.

For his contribution to culture and the music industry, Mirkovic has received numerous awards, including: the Belgrade Victor award, the Golden Badge of the Cultural and Educational Community of Serbia, the Principles of the QC 100 Total Quality Management Model for best company and manager, awarded by the Spanish European-level organization BID (Business Initiative Directions), and the Popularity Oscar for the "Carolija" children's festival. He has also received many other accolades for solidarity, humanity, social responsibility, and charitable work.

Parallel to his work in the music industry, he was also involved in political marketing, collaborating with political figures such as Ivica Dacic, Tomislav Nikolic, and the current President of Serbia, Aleksandar Vucic.

He was Assistant Minister of Transport to Milutin Mrkonjic in Ivica Dacic's government and later became President of the City Assembly of Zajecar and a Member of the National Assembly of Serbia.

Sasa Mirkovic and Aca Lukas bought the oldest sports newspaper "Sport".

Together with Sasa Al Hamed, he founded Hype Production and the television channel of the same name. Hype has become the leading production house in the region, responsible for numerous television, film, and series projects.

In 2021, under Hype Production, the duet of Balkan stars Aca Lukas and Dragana Mirkovic titled "Sad i zauvek" was recorded, quickly capturing audiences and reaching tens of millions of views.

After several successful seasons of the popular " The Flighters", audiences in the region were delighted by the news of the upcoming series "Balkan tavern" and the film "Thorn" based on the life of music star Aleksandar Vuksanovic, better known as Aca Lukas, written by the masterful Vanja Bulic.

In 2022, two concerts celebrating Miroslav Ilic's 50 year music career were held on December 10 10. and 11 at Stark Arena.

2023. In 2023, as executive producer, he realized the following concerts:
• Miroslav Ilic on March 4 in Novi Sad at Spens Arena, and December 15 in Belgrade at Stark Arena,
• Eros Ramazzotti on April 21 in Belgrade at Stark Arena,
• Aca Lukas on May 13 in Zagreb at Arena Zagreb,
• The world premiere of the film "Torn Apart" in the largest cinema venue in film history, and the concert on November 3 at Stark Arena in Belgrade.
Following the Belgrade premiere of "Thorn" produced by Telekom Srbija and Hype Production and inspired by the life of Aca Lukas, premieres and concerts took place across the region: November 4 in Split at Gripe Hall, November 8 in Sarajevo at Skenderija, November 9 in Banja Luka at Borik Hall, December 2 in Nis at Cair Hall.

The rapid growth of Hype Production's success is evident in the large volume of filmed content. In a short period, the following series were produced: "The Flighters", "Balkan tavern”, "Wild grass," "Alapace", "Savrsen nered", "Seosko sokace" "Bos il’ Hadzija“ and "Pigmalion" as well as the films "Torn", "Horrible" and "Two lives".

2024. In 2024, as producer, he realized the following concerts:
• Miroslav Ilic in Belgrade at the Blue Hall of Sava Center on December 10 and 11,
• The spectacular premiere of the film "Horrible", produced by Telekom Srbija and Hype Production, and the concert by Aca Lukas on November 19 at the Blue Hall of Sava Center,
• The 18th birthday of "Carolija" at the Blue Hall of Sava Center on December 22.

In April 2024, the film "Torn" won 5 awards at the Rome film festival "Hollywood On The Tiber Film Awards" in the following categories: Best Film, Best International Film, Best Producer, Best Director, and Best Screenplay. Sasa Mirkovic proudly took home two awards for Best Screenplay and Best Producer.

Saša Mirković, along with legends Miroslav Ilic and Aca Lukas, also collaborated with top female stars such as Mira Skoric and Ana Nikolic.

Hype Group, under the leadership of MSc Sasa Mirkovic, continues to operate successfully across Serbia, Bosnia and Herzegovina, North Macedonia, Turkey, Slovenia and Croatia.